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Five creators, one marketing budget, and no tool that could say which one fills tables. Now every rupee has a name.

Tact Hospitality

At a glance

TACT works with creators the way every restaurant group now does: comped meals, paid Reels, collaborations. No platform on the market could tell them whether last Tuesday's post drove 15 covers or zero.

Industry
Creator Marketing
Client
Tact Hospitality
Researched
8 platforms, none built for restaurants
Unit
Covers, not clicks
Window
Lifetime value, not one visit

Where it started

Every influencer platform attributes through a checkout restaurants do not have.

We checked eight platforms, GRIN, Upfluence, CreatorIQ and Refersion among them. Every one attributes through an e-commerce cart. Restaurants do not have one.

So nothing connects the chain that actually matters: creator's Reel, guest clicks, guest books, guest dines and pays, creator earns. The industry's creator budgets run on reach and gut feel. TACT wanted covers.

The chain

From a Reel to a table that pays.

  1. 01Reel

    A clean, branded link per creator. No discount code, no “referred by” language the guest ever sees.

  2. 02Book

    The moment that guest books, the visit is already tied to the creator who sent them.

  3. 03Dine

    They sit, they order, they pay. POS reconciliation closes the loop automatically.

  4. 04Pay the creator

    A leaderboard ranked by revenue driven, cost per guest, and 90-day repeat rate.

The leaderboard

Ranked by the only metric that counts.

Picture the leaderboard: one creator at 31 covers and ₹5.2L, ₹2,400 a guest, a third of them back within 90 days. Another at 47K views and zero covers. Double down on one. Stop paying the other.

The category-definer

Most platforms measure a one-time click. This measures lifetime value.

Say a guest a creator first brought in returns six more times over four months, then books a sister property. Every one of those bills credits the creator who started it, so an acquisition cost is measured against years of revenue, not one night.

The value

The budget stops being a hopeful expense.

  1. Investment

    Creator spend becomes a measured line, with a return beside it.

  2. Revenue, not reach

    Pay the creator who fills tables. Stop paying the one who collects views.

  3. Lifetime, not one visit

    A guest a creator brings in is credited to them on every return, at every property.

Most platforms measure a click. We measure a lifetime.

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